Naomi Harris Haddon Hall

Haddon Hall

South Miami Beach is a tiny gem of Art Deco architecture, warm sun and cool breezes. It was also the winter destination for many seniors throughout the 70s and 80s. During its golden age, upwards of 20,000 “snowbirds” (those who fly south for the winter to escape the cold north east) would migrate to the two and a half mile stretch of beachfront Shangri-La. After years of working hard, surviving the depression, the war and concentration camps, Jewish senior citizens made the pilgrimage south. A depressed economy and cheap rents in the crumbling Art Deco hotels made it an ideal choice for the retiree on a fixed income. The beach boardwalk overflowed with seniors, the sound of Yiddish filled the air as people spoke in their mammen loshen (mother tongue). 

The Haddon Hall Hotel was the last option available to those seniors who wished to remain in South Beach. The dilapidated hotel offered the resettled seniors a place to live at a relatively reasonable price.

Open-spine silkscreened hardcover, 27 x 20,5 cm. Postcard inserted.