LOEWE SS21 Men Runway collection

Collective,LOEWE SS21 Men Runway collection

Collective
LOEWE SS21 Men Runway collection

Photographs: Collective

Publisher: Loewe

Year: 2020

Price: 1000

Comments: Box with multiple materials. Complete item.

Loewe show-in-a-box for summer spring 2021.

The quarantine has forced designers to get creative in creating presentations outside the traditional runway show format. For Spanish luxury house, Loewe, this meant presenting its Spring/Summer 2021 men’s collection as a show-in-a-box: A classic archive box, with internal dividers. Loewe’s Creative Director Jonathan Anderson came up with the idea of this innovative approach as a response to the singular times in which we are living. Drawing inspiration from Marcel Duchamp’s Museum in a Box, the show itself is fitted in a box, portable and invites spectators in a unique form of interaction.


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Collective,LOEWE SS21 Men Runway collection